Where do I start?
Overview | 1. Define Your Goals | 2. Define Your Audience | 3. Content and Functionality | 4. Site Architecture | 5. Storyboarding | Conclusion

Overview
So you as a small business owner have decided that you want a web site for your business, but you're not sure where to start. Designing, building and managing your own web site can be difficult to do, or it can be relatively easy, depending on several factors. First and foremost, if you have no idea what you're doing, you need to dedicate some time to researching your options. Talk to a local web developer that is willing to spend some time answering your questions and explaining the concepts behind the internet to you. Make sure you know what you are getting before signing any contracts or paying for any services. The main thing to realize is that people who view your site will look at it as an online extension of your business.

The steps below are simple enough that any business owner should be able to complete them without the help of a web developer, but they are vital to the success of your site. Each of these steps can be completed prior to selecting a host, registering your domain, or hiring a web developer. No matter how you choose to actually build and publish your site, the following process will help you design the site in terms of the content it will contain, the structure of the information, and the requirements it will address. This process works whether you have a three-page brochure site or a thousand-page ecommerce catalogue.

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