What do I put on my site?
Overview | 1. Who are your audiences? | 2. What do your audiences want to see? | 3. Provide what your audience requires

3. Provide what your audience requires
Other factors will come into play when actually building the site that may affect the list described on the previous pages. If a custom-built, database-driven catalogue application is seen as a requirement, that could be an expensive addition to what might otherwise be a relatively simple "brochure" site. When it comes to actually building the site, be realistic in terms of the audience requirements versus your budget for development. Additionally, you might find that what you initially anticipate your audiences' needs to be are incorrect. It would be a good idea to talk to some members from each of your particular audiences and ask them what they would like to see on your web site.

The Internet allows you to provide as much information as you want to your visitors. It's often limiting the list of what should be on the site that is the most difficult part of the initial design process. First of all, make sure your primary audience's needs are met. Also, try to make sure the needs that are common across the audience groups are addressed. There's no such thing as "too much" information, as long as the information is organized on the site clearly. Just keep in mind that the people who will be viewing the site are potential customers, and create the content for them accordingly.

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