What do I put on my site?
Overview | 1. Who are your audiences? | 2. What do your audiences want to see? | 3. Provide what your audience requires

2. What do your audiences want to see?
Limiting the list of what to put on your site is where a lot of decisions have to be made. First, look at the list of audience groups and decide which of these groups should be considered the primary audience. Which is the main group that you want to build the site for? (Hint: The primary audience will probably be the one that is most important to your business.) Now, try to consider youself a member of the primary audience and think about what what you would expect to see on the site. Rank the list of the requirements in order of importance. Another method of doing this is the "needs/wants" or "must-haves/nice-to-haves" methods. Either way, you should start to see a definition of the things that should definitely be on the site, the things that would be good to have on the site, but are not completely necessary, and the things that don't seem important at all.

Repeat this process for each of your audience groups. You'll probably notice that some of the requirements are similar across all the audiences. This is normal. There are always going to be things that everyone would expect to see on a business web site that they are visiting. The things might include contact information, search functionality, or an "about the business section." (That massive list of Audience requirements you created in the last step should start to look more like requirements now.) Once the list is ordered and ranked, you can start to determine how to provide each of the requirements listed there.

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